The problem is, unless readers see your book, they can't buy it. And they buy books they see. And here's a question posed recently by Joe Konrath: is a book a bestseller because it's good, or because people can buy it? What makes a bestseller? And who decides? As Joe puts it, 'I don't believe an author becomes a bestseller, and then becomes available everywhere. I believe an author is available everywhere, and that's why they're a bestseller.' It's a chicken-and-egg situation, and one that's been determined by the traditional gatekeeper - the publisher.
But with the advent of the e-book, the playing field is starting to level out quite nicely. Ebooks ARE available everywhere - at least to those with a suitable ebook reader - and on the biggest online bookstore in the world - Amazon. And - as recently reported with varying degrees of trepidation recently - sales of ebooks on Amazon outstripped those of paperbacks for the first time ever.
So we're pleased to announce that our first two titles are now available in ebook format - which means, of course, everywhere and on the same terms as those applied to everybody. Click the links below if you're interested in having a look - you can try before you buy, too. And if you haven't got a Kindle, don't worry: the books are formatted for the Kindle app on the iPad, iPod and iPhone too.